For many business owners, writing website content is a sticking point in the website project. Sometimes a beautiful new responsive website will sit dormant for months (or more) waiting for content so it can be launched for potential customers to see. There is no doubt that for many, writing content ranks right along with doing taxes or having a root canal. After all, you are a business owner, not a writer. And you have a business to run and not enough hours in the day to get it all done. But the one advantage you have is that you know your products/services better than anyone else, and you can leverage your knowledge to create great written content that your website visitors will benefit from.To help expedite the website content writing process, we thought it would be helpful to provide some tips and best practices to help you streamline the process and write great content that future customers will love.

Before you begin tapping away on that keyboard, spend some time searching out great keyword phrases to infuse into your headings, paragraphs, title tags, and image tags. Rather than focusing on one keyword (which is a no-no by search engine standards), come up with a keyword list for each page.Once you have your list, spread your keywords out within your content headings and paragraph text. Add them to metadata, URLs, image alt text, and other areas of the website where relevant.